Art director / designer: Igor Nechytailenko
Copywriter: Kostiantyn Kovalchuk
Project Type: Produced
Product Launch Location: Ukraine
Packaging Contents: Cake
Packaging Substrate / Materials: Paper box
Printing Process: Offset printing
The aim of the VEGERIA brand is to bring to the market a product that inspires the consumer to a healthier diet and change the way they look at food.
Together with the client we’ve come a long way from pop icons to Vedic culture, dived deep into category semantics, and came up with a pearl – a well-rounded name that fits the product perfectly, VEGERIA — the galaxy of vegetarian sweets, pastries, cakes, and pies.
The logo combines the birth of a new star over a flower as a symbol of the emergence of a new brand in harmony with the world. 🌿
The client set the task to develop a bright and memorable packaging for the Napoleon cake with coconut flavor. The proposed design has rich colors and a reference to the tropical garden paradise. The vibrant colors of VEGERIA packaging keep a playful mood.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3eIvxV6