Design: the Labelmaker
Printer: Daga Printing House
Location: United States
Project Type: Produced
Client: Downtown Urban Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: High build varnish, serigraphy, gold hot foil, microembossing, soft touch laminate

The Story
Like many of my projects this one started with a phone call from Vesselin. I knew about his project already by a very dear friend of mine who recommended me and my work to Vesselin. They are a team of 4. They have own vineyards and they have a small craft winery based at Sliven city center. The building they renovated has been used for more than 30 years for carpentry workshop run by Vesselin’s Grandfather. So much about the story and history – 4 friends, city center location, old carpentry, craft wines, own vineyards – probably couldn’t be more interesting!

The Name
Initially I started to think of a wise and respectful name, then when I thought more carefully I said to myself – Hey, these guys have so unique story, it would be petty if you don’t use it! I decided to focus on their location, the carpentry – all those things that are so unique about them – and this is how the name came out. Located in the downtown of Sliven means only one thing – this is a downtown winery! All true. I first wanted to name it Downtown Sliven Winery, but then I decided to replace ‘Sliven’ with more fashionable word ‘urban’ and my final proposal was Downtown Urban Winery. There were plenty of other ideas we discussed with Vesselin but this one particularly was very clear, very true and also very memorable for the audience so we decided to use it.

Read more

via Packaging of the World – Creative Package Design Gallery