Design: Outlaw
Location: United Kingdom
Project Type: Produced
Client: Asahi UK
Product Launch Location: United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminium can, Cardboard, Cast Metal Pump Clip
Printing Process: Flexography, Screen Printing, Litho

Fuller’s London Pride, the award-winning flagship beer of Fuller's Griffin Brewery, today unveils a striking new visual brand identity created by Bristol-based design studio, Outlaw.

First introduced in 1959, London Pride took its name from a flower that rose from the rubble in Blitz-hit wartime London and thrived against all odds to become a symbol of hope. Brewed at the Griffin Brewery in Chiswick using all-British ingredients since then, London Pride remains an unmistakable beer. However it was often seen as old-fashioned and too traditional, with a flat identity that lacked the premium craft needed to transform the brand on a global scale.

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via Packaging of the World – Creative Package Design Gallery