Design: Boundless Brand Design
Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle/paper label
Off the back of the rebrand earlier in the year, the world’s most awarded Gin, Beefeater, is now re-launching its popular flavoured gins as part of a series of 2021 innovations. An iconic brand from London, Beefeater was looking to reinvigorate these highly successful gins to solidify its position as leaders within the flavoured gin category.
Inspired by the spirit and energy of its London heritage, Beefeater looked to re-launch its existing Pink Strawberry and Blood Orange flavours, as well as launch an NPD variant Peach & Raspberry. The new designs looked to reflect the level of authenticity, quality and passion that is delivered in the gins themselves.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2OAdplV