Agency: Doubleknot Creative
Creative Director: Jim Craig
Creative Principal: Jim Carey
Senior Designer: Susan Phillips
Account Executive: Kelsey Carey
Director of Strategy: Zak Menkel
Location: United States
Project Type: Produced
Client: Terlato Wine Group
Product Launch Location: Americas
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper, Wax seal
Printing Process: Litho printing
Klipsun Vineyards in Red Mountain is one of the most acclaimed grape producers in Washington State and recognized by Wine & Spirits magazine as one of the top 25 vineyards in the world. When Terlato purchased the vineyard in 2017, they wanted to produce a wine sourced exclusively from this storied property—one that could stand beside the most celebrated “cult” wines made in our state. If it was going to carry the Klipsun name, every detail had to reflect the uniqueness legendary quality the brand is know for.
The target audience was primarily composed of high-end wine collectors. Our strategy for capturing the exclusivity and quality of the product was to apply a careful balance of boldness and restraint to every aspect of the design. The brand story positions this wine as the embodiment of the Klipsun vision, something that could only be made here. The identity is inspired by the setting sun that gives the vineyard its name. The custom typography and bold orange become ownable brand elements. The entire packaging experience is crafted to show customers that they are truly part of something rare.
Heavy glass, undersized labels, premium paper, embossed type, wax capsule, hand numbering, anti-counterfeiting seal, custom wood shipping box—elements throughout the design signal luxury, quality and exclusivity and leave no doubt that you’re holding something special.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/30S2W7W