Manufacturer: Greiner Packaging
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: In-cup hot drinks
Packaging Substrate / Materials: Polypropylene (PP) and cardboard combination
Printing Process: Flexography
For its 12oz in-cup drinks range, UK-based Brupac uses Greiner Packaging’s fully recyclable K3® plastic-cardboard solution.
The K3® light-weight thermoformed tub uses up to 33% less polypropylene (PP) than a conventional direct-printed, thermoformed cup of the same size, and is wrapped with a removable cardboard outer layer, which can be printed on the reverse with brand information or special offers, adding value for brand owners and consumers.
Using the tear-tab, the outer wrap can be easily removed, separating the materials and therefore making the packaging fully recyclable.
The plastic-cardboard packaging is fully recyclable, while using less plastic and having a lower carbon footprint than alternatives. The print option on the reverse of the outer wrap adds value for brand owners and consumers.
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