Design: Palak Waghani
Intern: Isha
Location: India
Project Type: Produced
Client: Notwithoutsaltt
Product Launch Location: India
Packaging Contents: Spreads
Packaging Substrate / Materials: Glass Jar
Printing Process: Digital Printing

A new perspective on Spreads. Launching a product with a storytelling concept.

Notwithoutsaltt came to us with a new product range – Spread that vegan and homemade, varieties and flavors from all around the world – wanting a design concept to go with it. Several challenges made this assignment interesting.

First of all, the product's primary target group is Healthy eaters and the young crowd. The challenge was to make something impactful for these homemade spreads to make a space in every household through the commercial shops without losing the homely essence. Secondly, the product’s important qualities obviously needed to be communicated up-front: it has no preservatives and purely made with all organic products than any of the competitors. And it combines finely chosen ingredients to get the exact taste of spreads and marinades from all around the world in interesting combinations. In short, this is a premium product.

Lastly, the product needed to be significantly different visually from traditional preserves. The client asked for designs and look and feel that stood out from the rest, but also linked to the taste of the products. We, therefore, needed to do things differently.

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via Packaging of the World – Creative Package Design Gallery