Design: Zita Roza Nagy
Location: United Kingdom
Project Type: Student Project
School: Northumbria University
Tutor: Vic Newton, Thomas Ellis
Packaging Contents: Chess board, chess pieces, cards
Packaging Substrate / Materials: Cardboard, wood
Printing Process: Digital printing

A chess set packaging aimed at the female beginner.

Girls do not find chess appealing to start or continue as the number of examples are low and they are “told” by society that chess isn’t for women. A very common misconception is that only smart people can play chess, but chess can make people smart. It improves meta-cognitive skills, intelligent and strategic thinking. Wheter someone is good at it depends on the time they spend on it.

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