The idea behind S Simplesmente (Simply S) is to offer healthy and delicious food options for everyone at accessible prices. This is a very new market in Brazil and the available options were expensive, pretentious and not always that healthy.
From the beginning we set two rules for the project: it should be simple and look like we had made it by hand. The design choices for materials, typography, layout, were made to give the idea of simplicity and transparency.
The whole concept for the brand identity comes form the letter S: the brand values – Saúde (health), Sabor (taste), Simplicidade (simplicity) and even the product mix – Sanduíches (sandwiches), Sobremesas (desserts), Snacks, Sucos (juices).
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1MQ7Wtk