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Fitologi

Designer: Andrea Nácsa
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper, cardboard, glass
Printing Process: Digital printing

I have designed and implemented the packaging of FITOLOGI, a fictional, organic skin care product line. The organic skin care products I use on a daily basis have a very moderate design, so I imagined a simple and clear yet playful layout for FITOLOGI.

My aim with the design was to create something that is interesting just by looking at it and I wanted the customers to feel happy when choosing this product. One other aspect I kept in mind was to be able to fit the product into the customer area in many different ways.

Brown craft paper is a clear indication to the organic components of the product. I consciously avoided using a large print and I chose a white label to symbolize the clear nature of FITOLOGI.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2FNxzDf

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