Design: Hi! estudio
Project Type: Produced, Commercial Work
Client: Chan Chan
Location: Tepatitlán de Morelos, Mexico
Packaging Contents: Hot Gourmet Sauce
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

We have developed the naming and graphic communication for a brand of craftmade sauce, cooked in a house in Tepatitlán de Morelos Jalisco, very small productions to control the seasoning and put a pinch of love in each one of the sauces.

Its name derives from the word "sowing" in "Totonaca", recording the handmade work for the harvest of the morita pepper. We worked with the black and white graphic identifiers that show the elements and the context surrounding the sauce making them participants of the project. Zarapes, molcajetes, rustic facades, clay dishes and popular culture were the main source of inspiration for this project.

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