Design: Pink Cheese Designs
Location: India
Project Type: Produced
Client: Burgerman
Product Launch Location: India
Packaging Contents: Burgers and Shakes
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

BurgerMan, Chennai's first and favourite burger brand, was known for it's iconic Pac-man faced red kiosks which dotted the city in 2006. What started off as small kiosks sprung up to 130+ outlets within 5 years. With over 5 million burgers sold in a span of 8 years across 8 cities, BurgerMan was the most loved excuse for a treat. The brand started off as a college project for its entrepreneur who used the iconic arcade game as the face for his playful and youthful brand.

A decade later, the brand decided to level up, not only in terms of the food they served but also in terms of branding. However, their target audience were still college going millennials and Gen Z-ers who couldn’t afford very expensive meals. Growing up with this iconic brand we wanted to retain it’s playful Pac-man characteristics which made it so distinct in the market and still give it an edge with today’s lingo that would appeal to the younger audience.

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via Packaging of the World – Creative Package Design Gallery