Agency: Pink Cheese Designs
Creative Director: Riba Haroon
Creative Director: Simran Nichani
Illustrator: Lakshana Raja
Location: India
Project Type: Produced
Client: Jivesh Goenka
Product Launch Location: India
Packaging Contents: Board Game, Sherbet
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

Diwali is one of the most important occasions for gifting in India where everyone loves to up their games and stand out from the rest. Our client wanted to send out a Diwali gift that would promote tradition, bring families together and remain on their shelves long after the festival was over. The heart of the festival is the concept of good vs. evil, light vs. dark and the Lord Ram triumphing over his arch nemesis the Demon Raavana.

So, for this gift box we decided to combine Indian Mythology with India's favourite pass-time, the Indian Premier League. The Indian Premier League is India's Cricket League with each team representing a different state in the country. If there's anything Indians love more than their Mythology, it's their cricket. In a country where Cricket Players are given God-like status, we created two fantasy teams "Rambo Rams" and "Raging Ravans" to pit members of the family against each other while still learning about the characters of the Ramayana in an inclusive way.

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via Packaging of the World – Creative Package Design Gallery