Agency: Make and Matter
Photography: Jody Horton
Project Type: Produced, Commercial Work
Client: Swift
Location: Dripping Springs, USA

In an industry where the term “handmade” is often over used and purposely vague, Swift Single Malt stays true to its foremost goal: to make the best single malt stateside. The small distillery worked with Trina Bentley, of Make & Matter, to brand their small batch Texas Whiskey.

The brand was greatly inspired by the super-swift- duo, Nick & Amanda Swift, and the stories of sly foxes who roamed their distillery grounds. There was also great focus put on appealing to both young and older markets. "We set out to design a label that would have a sense of tradition and resonate with an older demographic. Think about your dad pouring a couple of fingers – we wanted him to feel like he could trust this brand. On the flip side, we wanted the brand to be modern enough to appeal to an avid craft-seeking market that skews younger". The result was a hearty blend of old and new, smart and simple. In the label design, a proud fox commands attention and typography choices mix Texas tradition with modern cleanliness. All set against a toothy label stock that feels crafted & honest.

Swift Distillery brings authentic Scottish whiskey-making traditions home. Hand-craftsmanship, 100% Scottish two-row malted barley, copper pot stills, Kentucky bourbon barrels, and Spanish Oloroso sherry casks make for a smooth, buttery single malt.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1BooC4D