Design: xiangaopeng design
Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Flour
Packaging Substrate / Materials: Paper, plastic bag
Printing Process: Gravure printing

The gift of nature has created Xinjiang’s unique geographical environment, temperature and light. So that this area has been a high-quality wheat and high-quality flour producing area since ancient times.

With the saturation of Xinjiang’s domestic market and the further marketization of food policies related to people’s livelihood, the export of Xinjiang's high-quality flour is a foregone conclusion. As a leading flour company in Xinjiang, Cangmaiyuan, its original market awareness and product system are not enough to support its future expansion needs. Therefore, we start with the strategy and product planning system to create a brand-new product and packaging system.

This series of packaging highlights its consumer value and specialty features with Xinjiang characters and natural characteristics. Further strengthen market awareness inside and outside Xinjiang.

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via Packaging of the World – Creative Package Design Gallery