Design: Design Bridge Singapore
Location: Singapore, Hong Kong
Project Type: Produced
Packaging Contents: Craft beer

Design Bridge Singapore creates hyper-local craft beer brand for the Hong Kong market – Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.

The Design Bridge Singapore Studio is excited to share details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local culture, imbuing it with fresh relevance for both Hong Kong residents and people visiting the city.

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via Packaging of the World – Creative Package Design Gallery