Project Type: Produced
Client: Alma Gemela
Product Launch Location: Colombia Packaging Contents: Bread, love, desserts
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Offset printing
For this artisan bakery, we had to create an identity inspired by the concept "we love bread madly", a quote that the client shared with us at the BRIEF and which became the starting point to differentiate it in its verbal and graphic identity as well as in their packaging system.
Inspired by the romance, alchemy and “chemistry” that exist between people who love each other, or between ingredients that complement each other in the world of bakery, we built a concept based on “soul mates”. From there, came the proposal for a name, slogan and verbal and graphic identity that we deployed throughout the system.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3ro6FVx