Agency: The Space Creative
Creative Director: David Thomson
Designer: Annette Becker
Location: United Kingdom
Project Type: Produced
Client: Cecily's
Product Launch Location: United Kingdom
Packaging Contents: Ice cream
Packaging Substrate / Materials: Paper

Cornish dairy-free ice cream brand Coconuts Organic has been relaunched as Cecily’s with the help of South West branding agency The Space Creative. The rebrand marks an important step in the brand’s journey as distribution ramps up and the market for vegan ice cream grows exponentially.

Entrepreneur Cecily Mills started the business back in 2015 and during a memorable appearance on Dragons’ Den she wowed the panel with her ice cream and secured offers of investment from two of the Dragons. Distribution had already gained traction with listings in Tesco and M&S and, as a result, she decided not to take the investment. In 2020, Cecily decided it was time to reinvigorate the brand.

She chose to work with The Space Creative, known for their standout designs for a variety of natural brands such as Pukka, Pulsin and Faith in Nature. They have given the brand a complete overhaul including a name change from Coconuts Organic to Cecily’s.

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