Creative Director: Danka Gralik
Copywriter: Selina Hill
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Shoes
Packaging Substrate / Materials: Cardboard
Printing Process: Screen Printing
Uniqers have taken the shoe back to its basics, creating an extremely simple sneaker perfect for customisation thus allowing the wearer to get creative. Unfortunately, despite the unique, comfortable and sustainable product, the brand struggled to connect with gen Z – their desired target market.
Our aim at Lemmy was to give this brand an identity that truly relates to its younger target market and a brand story they truly connect with. We wanted the wearer to feel that with the purchase they have bought into like minded creative hub and turn this product from a simple shoe into a platform for self expression and creativity.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3vZQpNK