Manufacturer: Greiner Packaging
Location: United States
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Riced Cauliflower
Packaging Substrate / Materials: Polypropylene (PP) and cardboard combination
Printing Process: Flexography

Los Angeles-based CAULIPOWER has launched its new, healthy riced cauliflower range, packed in Greiner Packaging’s 100% recyclable, reusable, microwavable K3® cardboard-plastic packaging solution.

“We’ve taken riced cauliflower and turned it on its head,” says CAULIPOWER Founder and CEO, Gail Becker. “Portable, convenient, freezable, and microwavable, the innovative K3® pack from Greiner Packaging is ideal for a product which is designed as a healthy heat-and-eat at home meal, a quick side for dinner, or a delicious grab-and-go lunch.” adds Becker. “It really is the cup that does it all.”

The K3® light-weight thermoformed cup is made from polypropylene (PP) and uses up to 33% less material than a conventional direct-printed, thermoformed cup of the same size. It is wrapped with a cardboard outer layer.

Thanks to its reduced plastic content, the K3® packaging solution has an improved CO2 footprint, and it can be recycled efficiently as the cardboard and plastic can be easily separated.

The material used to make the K3® pack has been uniquely developed to withstand the low temperatures required to enable CAULIPOWER to be stocked in the freezer aisle and microwaved to heat when ready to consume.

via Packaging of the World – Creative Package Design Gallery