Agency: Roy Studio
Khandsari Sugar: Gond Art- Gati Rita
Wild Red Rice: Gond Art- Suresh Kumar
Royal Black Rice: Gond Art- Suresh Kumar
Himalayan Rajma Beans:Art- Mukesh Varia
Ancient Quinoa: Gond Art- Shyam
Location: India
Project Type: Produced
Client: Taru naturals
Product Launch Location: India
Packaging Contents: Organic Food
Packaging Substrate / Materials: Kraft Box with vacuum sealed packs inside
Printing Process: Digital Printing & Offset printing

Part of our ongoing work with taru naturals – a grassroots movement of 10,000 tribal & small-scale farmers across India. Taru works with farming communities in villages across the country.

The new packaging identity reflects the ethos of the brand and the impact that it has had in the farming communities. The packaging reflects the larger purpose of the brand – People, Place & Food are interconnected. We wanted to reflect this connection by showcasing traditional art from the region. We used a traditional form of Indian art called Gond painting as the key visual.

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via Packaging of the World – Creative Package Design Gallery