Designed by Christer Dahlslett, Norway.

The brief for this student task was to make a package for a fictitious Norwegian fish producer called Northern Seafood. The products were Smoked Trout and Gravlax. The brief said that the producer wanted to market their products to gourmet shops in Europe. The products is expensive and the packaging had to reflect the high quality and exclusivity. In order to stand out in the Norwegian fish market, I choose to focus on the fact that the products were fished from the majestic Norwegian mountain nature. I got inspired from the fish scales, the Norwegian nature and the traditional Norwegian knitted sweater patterns. The shape of the package is made so the product easily stands out. The point of the diamond shape is that when the stores put the products out, it will make a fish scale looking pattern on the shelf.






via Packaging of the World: Creative Package Design Archive and Gallery