Creative Agency: Brown &co
Creative directors David Bicknell, Alexander Robertson
Strategy director: Troy Wade
Designers: Alexander Robertson, Fred Swart
Copywriters: Troy Wade. George Caveney
Illustrators: Rachel Willemse, Robyn Mitchell
Project Type: Produced, Commercial Work
Location: Bristol, United Kingdom
Packaging Contents: Outdoor paint
Packaging Substrate / Materials: Tin
Printing Process: The tins are labelled with self adhesive paper labels. Printed digitally CMYK but the agency is able to drop in specific special colours to help better matching of Pantone spot colours.
Achieve on-shelf standout in an overcrowded and ‘safe’ category. Use a start-up budget to create a strong platform on which to build the brand.
The outdoor paint market is saturated and addresses purely the functionality of the products. Not only that, at point of sale, range navigation and messaging tends to be confusing and cluttered, with uninspired brands struggling to differentiate themselves. The client approached Brown&co (B&co) to create a new brand from scratch that would stand out in this crowded and bland marketplace.
Together with their client, B&co, identified a clear gap for a more design-oriented and aesthetically-considered brand that could elevate the entire category.
Exterior Design was born.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2pS9TCL