Creative Agency: Bond Creative
Project Type: Produced, Commercial Work
Client: Techcombank
Location: Hanoi, Vietnam
Packaging Contents: Calendar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Inspired by colorful paintings decorated by Vietnamese families in Lunar New Year festival occasion, we turned a boring traditional calendar of numbers into vibrant pictures tell stories on the wall. According to the Vietnamese 12-year circle of zodiac, 2017 is the year of roaster, the creature is a proverbial mascot to the five virtues – responsibility, fidelity, courage, kindness, and confidence. Feng shui practitioners paint a red Rooster on walls to safeguard the home and bring good lucky.

The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank's logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.

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