Design: Veronika Rút Fullerová
Photographer: Filip Beránek
Location: Czech Republic
Project Type: Produced
Client: Boombon Energy
Product Launch Location: Czech Republic
Packaging Contents: Energy candy
Packaging Substrate / Materials: Paper
Printing Process: Offset print, PANTONE colors, UV print

BOOMBON is a revolutionary product invented by the young businessman Martin Kumpel. It was created in reaction to a dangerous episode of microsleep he experienced on his night journey from holiday. In his quest for eliminating such situations in the future, he tried out all the energy products available on the market. None of them tasted well or was convenient enough for a driver. Therefore, he decided to come up with his own solution – special energy candy that combines the benefits of caffeine and taurine and enhances deep focus and concentration.

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