Design: Tina Erman Popović (Lastik studio)
Location: Croatia
Project Type: Produced
Client: LAG Središnja Istra
Product Launch Location: Croatia
Packaging Contents: Pastry
Packaging Substrate / Materials: Cardboard
Printing Process: Offset, foil stamping, embossing

This project aims to tell a story of preserving traditional gastronomy in Istria. The packaging design of Pazinski cukerančić, an indigenous Istrian delicacy whose art of making is protected as Croatian intangible cultural heritage, reveals the tale detail by detail, making the experience of tasting the famed pastry intriguing and instructive.

About Pazinski cukerančić:
Recognizable by its distinctive form, taste, and golden-like color, Pazinski cukerančić is one of the most significant traditional Istrian desserts. Not so long ago, it was a wedding pastry whose making was an occasion for female gatherings in Istrian households. Nowadays, it is an unavoidable dessert at family celebrations.

Because it differs from other recipes across Istria, the art of making cukerančić in the area of Pazin has been protected as Croatian intangible cultural heritage since 2018. To make a Pazinski cukerančić, you have to use ammonia instead of baking powder, and before sprinkling the pastry with sugar, dip it into white wine to intensify its juiciness. The final appearance of this golden-like pastry has a distinctive branched form.

Read more

via Packaging of the World – Creative Package Design Gallery