Design: The Creative Method
Location: Australia
Project Type: Produced
Client: Label and Litho Limited NZ
Product Launch Location: Oceania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass and paper
Printing Process: Offset, embossing, high build, spot gloss and matt varnishes

Label & Litho Printing in New Zealand were after a clever label concept to showcase their new repositionable label technology, along with a Season’s Greetings message to send to clients.

After a terrible year due to the global Covid pandemic, we wanted to create something lighthearted that lifted spirits a little and, given the fact the labels could be easily removed and replaced on the bottle, something interactive.

We found a simple link with noughts and crosses also being hugs and kisses.

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via Packaging of the World – Creative Package Design Gallery