Agency: R Design
Country: United Kingdom

Knorr has engaged R Design to create the packaging for its free from artificial preservatives, colours or MSG, Flavour pots range.

Inspired by the natural taste of the fresh herbs and spices captured in Flavour Pots the branding features a distinct colour palette in order to ensure both shelf stand out and aid customer navigation of the range.

Creative director at R Design, Dave Richmond, commented: “We used a stainless steel spoon heaped with delicious fresh herbs and spices to show the versatility of Flavour Pots to conveniently add authentic natural flavours to any home cooked meal.”

The Flavour Pots launch is supported by a £3.5m marketing investment and the project is part of an on-going relationship between Knorr and the design agency.

via Packaging of the World – Creative Package Design Gallery