Agency: R Design
Country: United Kingdom

Knorr is Unilever’s biggest selling brand with annual sales of more than €3 billion.

Since 2010 we’ve been involved in creating and developing some of the brands’ packaging designs for a number of International locations.

These include ‘meal makers’ for Russia & the UK, wet sauces for Scandinavia and exotic wet soups for France.

Clear communication of the brand or product proposition is at the forefront of the work we do here at R Design & our work on Knorr is a shining example of this approach.

The use of simple motifs, such as the sauce boat for fresh sauces, ensures instant communication of the product whilst the silhouetted skylines on the exotic soups adds a real sense of provenance to the range.

via Packaging of the World – Creative Package Design Gallery