Design: Muskan Surana
Project Type: Concept
Packaging Contents: Lego Bricks
Packaging Substrate / Materials: Plastic
Printing Process: Plastic
Lego Classic Brick Series is a renowned toy experience that helps the child, building their imaginations, but the packaging is yet missing out on its purpose.
Creativity needs a huge canvas and diverse tools to reflect, but that requires space and zero restrictions. Users face diﬃculty in organizing & storing, Picking Up, Carrying, locating Brick Separator, baseplate storage. Certain factors were considered and worked upon to achieve the new packaging.
Creative Displays- 790 bricks, 6 baseplates, all detach and attach using snap technology. On the go Playstations- For ease of use while seated and easy to locate separators. Dozer- Multipurpose, dozing device replaced with packaging features. The sticker has replaced kappa and has component details, how to use and other important information through creative and attractive graphic illustrations.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2O9XXfQ