Designed by Pearlfisher, United Kingdom.

New brand identity, packaging design, and brand collateral for macrobiotic food brand, GoMacro.

Brand strategy, brand identity, graphic design and sustainable structural design.

A complete visual brand language that challenges the existing codes of the category and champions the virtues of the Macrobiotic diet as a naturally rich and vibrant way of life, full of choice and diversity. The ownable iconic secondary language – the mosaic – creates appetizing flavor icons that reflect the principles of this lifestyle.

via Packaging of the World: Creative Package Design Archive and Gallery