Designed by Pearlfisher, United Kingdom.

Task
Brand creation and packaging design for new tortilla chip brand Manomasa, from All Good.

Scope
Brand strategy, naming, tone of voice, brand identity and packaging design

Solution
In a move away from Mexican clichés and the brash, artificial world of party snacks, Manomasa is a bold, characterful celebration of the ‘real’ Tortilla chip.

via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/mGhJTXhJg3g/manomasa.html