Sisi was a famous and loved Hungarian queen.
The wine is coming from the so-called Tokaji wine region of Hungary.( it was the favorite sweet wine of the queen)
The logo based on the letters of “SiSI”. It’s written with different typefaces.
The strict and playful letters symbolizes the nature and personality of the queen and refers to the late XIXth century. The contrast of the script and the antiqua types also describes the situation of Sisi in the Habsurg dynasty. The laid “I” letter position is perfect to mark the portion of wine in the glass. The simple and elegant design suggests minimal approach, it uses only one colour and the graphic is directly printed on the bottle without the need of a label.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/sYr68rz8e9s/sisi.html