Designed by Alexandra Turban, Germany.

The Inside – Taste our hot inner values!

“The Inside” is an international fast food restaurant that specializes in packetted goodness: baked, fried or boiled, according to the traditional recipes of distant lands, or as extravagant taste creations (e.g. Ravioli, Pilemeni, Piroggen, Briouats…)

An essential common feature of these “pockets” are their their super hot and at the same time natural inner values, which was not only the inspiration for the restaurant name, but is also reflected in the graphic style: The simple, minimalist illustrations play with the concepts of that which is “inside” and “inner values.” From these concepts comes the slogan “hot, tasty and organic inner values”. The aim was to give the customer space for personal interpretation and attract their attention in a humorous way, hopefully engendering smile.

via Packaging of the World: Creative Package Design Archive and Gallery