Creative Agency: Nova Brand
Project Type: Produced, Commercial Work
Packaging Content: Bitters
Location: Russia

The name of the Green Witch brand contains a game of words that has the same relation to witchcraft and London. The illustration on the label reveals one of the most famous English fairy tales – "The Jeep and the Witch". The brutal and troublesome witch Haulit riding on his cat Chernulin, lucky in the sack of the green-eyed Jeep – the prankish elf with a cheerful face. A touching and funny children's fairy tale is great for the role of the legend of the Green Witch brand.

The first phrase of the English song "which witch is which" also creates an additional context and depth to the brand is put on the cap near the GW monogram along the perimeter.

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via Packaging of the World – Creative Package Design Gallery