Design: Getbrand
Location: Russia
Project Type: Produced
Client: Avida
Product Launch Location: Russia
Packaging Contents: Flavored milk for children
Packaging Substrate / Materials: Cardboard, plastic

About the project
Agro-industrial holding "Avida" was founded in 1996 and today is the 4th company in the Russian Federation for the production of raw milk, which has its own raw material base. Currently, the assortment of products under the Avida trademark is presented in all regional and federal shopping centers, not only in the Belgorod region, but also in the Central Region, Moscow, St. Petersburg, Rostov, etc.

Avida commissioned us to redesign milk line with flavors for children in portioned packaging Avishka. We were tasked to create more emotional and dynamic packaging with a new brand character that would interest the child and involve him in the game. The previous packaging with the image of a static hero, an unnatural food zone, and a weak logo has lost its relevance over time. In addition, there was no clear differentiation in tastes and a clear category of the product.

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via Packaging of the World – Creative Package Design Gallery