Design: the Labelmaker
Location: United States
Project Type: Produced
Client: Chateau Selian d'Ur
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing, Foil stamping, Custom diecut

The Story
Chateau Selian d’Ur is an imaginary wine brand I created many many years ago – this is how I call my summer house near my hometown Varna. I used a lot of self-irony in this name as I wanted to sound like a serious French chateau and at the same time, there was nothing serious in the whole thing because the property is located in a humble village and there are no more than 30-40 people around including the dogs and the cats. That’s why I called it Selian d’Ur. ‘Seliandur’ in Bulgarian is a word for a peasant with a certain behavior absolutely opposite to one possessed by a true gentleman. So its a play of words and meanings as I wanted to show that there is nothing special around my property and make it look like something absolutely prestigious at the same time.

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