Design: Akanksha
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Packaging Contents: Kulfi (Indian dessert)
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Kachcha Dhaga is a brand that is developed to embody the uniqueness of Indian culture while also resonating with every consumer’s childhood memories. “Aao Milo, Shilo Shalo , Kachcha Dhaga Race Lagalo” is one such game that highlights how we Indians confront someone upset with an endless supply of sweets. Whether it was being taken out for ice-cream or relishing in Rasmalai, we’ve all been there! Kachcha Dhaga is one such brand that promotes all handcrafted Indian items made with love, including our beloved Kulfi packaging.We have introduced packaging for three types of flavoured Kulfis; Pista, Gulkand and Mango.

The purpose here is to keep up the traditional legacy flourishing while letting consumers experiencing the Indianness in day-to-day products.The varied culture is the inheritance here which should be established as the lifeline of commercial sectors too, so, we are working towards that with the help of Kachcha Dhaga.

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via Packaging of the World – Creative Package Design Gallery