Designed by Kira Koroknai, Hungary.

While designing the wine label I found two main aspects to focus on.

As a starting point, my goal was to create a minimalistic and eye-catching design which fits to the extant identity of Csetvei Winery. With the black and white pattern, I wanted to reflect on the wine’s characteristic and full-bodied taste.

The other aspect of the designing was to create the unity of the label and the bottle.I wanted the bottle design to be a part of the treat of drinking wine, that’s why i chose the full bottle design instead of a classic label form. This way, the bottle also becomes a part of enjoying the wine. It creates a personal experience as the drinker holds and turn the bottle around while having a chat.

via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/K4q48w4yH1Y/hrsz-737-wine-label-concept.html