L’oven Fresh is a current brand at Aldi’s that provides customers with a variety of baked goods, including sandwich bread, specialty breads and desert bakery. So what’s the problem? Although the products that L’oven provides Aldi with are of good quality, the brand itself lacks any successful marketing approach that promotes the brand and Aldi effectively in a cohesive way to new customers. By creating an updated logo and packaging that exhibit a fun, energetic voice to capture the attention of children and adults. In addition to print and video advertisment, bag design and a website, they also designed an interactive meal planning app with a dinner invitation function, recipe section and product display with the intent to make get-togethers easier to plan. Take a look at their complete project on Behance here.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/PeyAl765rhc/loven-rebranding-student-project.html