Agency: Masahiro Minami Design
Project Type: Produced, Commercial Work
Client: UP cafe / Balance Co., Ltd.
Additional Credits: Balance Co., Ltd. CEO Shota Noto
Location: Shiga, Japan
Packaging Content: Rice flour pizza
Packaging Material: Paper

On the outer side of the box there is a window frame made in the shape of a rice seed. To turn over the cut, hook it up and it will get the form of a rice seed. We chose as a motive the sort of rice which is called Japonica, this kind of rice is a well-known product in Japan for its puffy and elastic structure.

For the package we used construction dark green paper inside and pure white paper outside. On the dark green we made a high chromogenic silver printing.

Only on the inner side we made a simple color printing to reduce the costs, so that by turning the package from side to side the beautiful green is seen in the outer white color. The missing part which matches the upper right part of the rice can be caught when the package is turning. Also, the emblem dog of our shop is hiding inside. Every single element of this design is useful and it has a wit.

The map of the café and delicious ways of eating our pizza are depicted on the inner side of the box. Thus, you can enjoy the insides of the box while eating the pizza.

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