One Nutrition is a Danish brand of supplements for athletes, their main focus is on creating products with simple recipies at a price level that most people can afford. Nutritional supplements can be beneficial for most athletes, but this fact is often lost in branding strategies catering that often caters primarily to the body building community. By applying a simple and authentic visual scheme and speaking in an honest and direct tone, One Nutrition aims to show that their products are in fact healthy and not harmful. A bespoke typeface called Victor is the center of the identity.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/bBUgMuDtG1o/one-nutrition-student-project.html