Design: Yash Munot
Location: India
Project Type: Student Project
School: MITID
Tutor: Prachi Shah
Packaging Contents: Flour
Packaging Substrate / Materials: Cardboard / Plastic / Aluminium
Printing Process: Flexography

Flour or commonly known as 'ATTA' in India is a very essential element of the typical Indian kitchen , not a day goes by without the use of wheat flour. Aashirvaad by ITC is one of the major ready to use flour sellers in India. The current packaging of Aashirvaad atta follows a very basic concept of heat sealed PET POLY packets with exuberant Indian graphics for relevancy. After a comprehensive research, there were a few pain points to observed and solved through simple design.

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via Packaging of the World – Creative Package Design Gallery