Designed by Ana-Iunia Paulsen, United States.
School: Academy of Art University
Instructor: Thomas McNulty

The objective for this project was to rebrand and repackage a marketed brand of flavored olive oil. My objective was to create a package that will maintain the classic styling as well as the traditional feel of the brand by replacing the current tin with a package that is more recognizable to a wider audience. The label objective is to strip the complicated current design down to its essence to make it more appealing on the shelf without loosing the authenticity of the brand.

via Packaging of the World: Creative Package Design Archive and Gallery