Creative Agency: Motherbird —
Project Type: Produced, Commercial Work
Packaging Content: Wine
Location: Australia

Breaking into new markets
Seeking to introduce a new range of entry level wines to a price sensitive but discerning younger demographic, Handpicked Wines required a brand and positioning which referenced ‘modern Australia’ and would appeal to traditional export markets.

Importantly the range needed to identify with Handpicked’s established travel and journey ethos while forging its own unique brand story and identity. Appointed to develop the brand name, concept, positioning, visual language and packaging across the range of wines, we placed design and language at the heart of the project. With the goal of connecting to an audience whose purchases are largely influenced by visual appeal, a striking design was essential in achieving cut through on crowded cellar shelves.

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via Packaging of the World – Creative Package Design Gallery