Company: PepsiCo
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Plant-Based Protein
Packaging Substrate / Materials: Plastic

PepsiCo is relaunching the EVOLVE brand — the reimagined portfolio includes immersive packaging from our in-house design team, reformulated plant-based protein shakes, and new flavors. EVOLVE’s new look is inspired by the outdoors and visually brings the brand’s commitment to our treasured National Parks to life on-pack, matching delicious flavor with purpose.

Specifically:

  • Double Chocolate celebrates Big Bend National Park and its towering canyons, carved by the Rio Grande.
  • Vanilla Bean draws inspiration from the refreshing, snow-capped mountains of Glacier National Park.
  • Berry Medley celebrates the breathtaking scenery and never-ending-sky found at Hawaii’s Haleakalā National Park.
  • Café Mocha spotlights Rocky Mountain National Park and stunning vertical rock faces of Hallett Peak.

Read more

via Packaging of the World – Creative Package Design Gallery https://ift.tt/31YMiUu