Design: Born Ugly
Location: United Kingdom
Project Type: Produced
Client: VFC
Product Launch Location: United Kingdom
Packaging Contents: Vegan Fried Chicken

Matthew Glover, co-founder of Veganuary and Managing Director of Veg Capital, was not going to let a national lockdown get between him and his favourite restaurant dish. He contacted restaurant owner Adam Lyons to have a ‘vegan fried chicken’ burger delivered to his home, and that sparked the idea of starting an international vegan food brand together.

With a clear ambition, ‘to change the way the world eats’, Born Ugly was challenged to create a brand that appeals to a growing flexitarian market, and we did so by positioning VFC as a no-compromise foodie brand with all the greatness of junk, and none of the guilt.

Read more

via Packaging of the World – Creative Package Design Gallery