“Super Snow Crab” is crab meat imitation product which taste and structure is very similar to genuine crab meat. It is positioning not just as ingredient for different dishes but also as a snack. Idea Brand agency has made package design based on Japanese-style tracery overview due to country of produce origin. This design helps to differentiate product from rival brands and indicates its belonging to category’s premium segment.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/wf2aorn89sg/tokimo.html