Creative Agency: Two Create Studio
Project Type: Produced, Commercial Work
Client: Soltan
Location: Nottingham, UK
Packaging Contents: Suncare
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, Foil stamping

The annual holiday is the highlight of the year for so many of us, it’s a time to relax, to reconnect with family and to create memories. The anticipation starts when booking your holiday, the excitement of buying your sun care is a cherished ritual, the look, feel and the smell all adding to the experience. The sun still plays a big part in the annual holiday (and the Summertime in general) for many of us, but with such increased awareness of the dangers of the sun, it falls to a trusted brand like Soltan to deliver a clear message and put our minds at rest.

Soltan approached Two Create to help retell their important message through it’s brand and packaging and to help solve some important functional issues along the way. An innovative product since it’s launch in 1939, Soltan was the first to develop UVA 5 star protection, a technology that the manufacturer, Boots created and still continues to set the UK standards. However, for many of us the messages are confusing, UVB are the shorter wavelengths of sunlight which typically cause the surface of the skin to burn – this is dealt with by the SPF in your suncream. However, sunlight also contains UVA, these are the longer wavelengths that penetrate deeper into the skin and are more likely to cause premature ageing and skin cancers. Soltan offers the maximum protection possible from harmful UVA rays – something that many of it’s competitors still haven’t been able to achieve.

The message is clear, Soltan loves the sun and so do you, Soltan provides freedom from danger, freedom to play.

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via Packaging of the World – Creative Package Design Gallery