Agency: Utc Designs
Designer: Dan Vencatachellum
Project Type: Produced, Commercial Work
Client: Captain Lawrence
Location: New York, USA
Packaging Contents: Sour Ale
Packaging Material: Paper
Additional Credits: EGC group
The Hudson Valley Harvest is a departure from the Captain Lawrence usual branding. The focus for this project was Farm Feel and delicious.
The bottle used is a rather uncommon one in the craft beverage industry. Working with it was definitely a challenge, But it was also a great pleasure to craft such a label for a now trending drink among craft beverage fans. Sour Ale is now brewed more and more often and the competition is quite fierce.
This new addition to Captain Lawrence beers and ales definitely offers a lot of choice in terms of flavor.
The design was started on paper then continued in Illustrator. The choice of fonts was very calculated, The main typographic design "Sour Ale" was hand-sketched for a rustic and craft beer feel. Behind all the text is a simple farm illustration to fit the requirements.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/JuxdD9IOeC8/hudson-valley-harvest-sour-ale.html